In July 2006, Money magazine ranked San Diego as the 5th best big U.S. city in which to live, based on its strong economy, excellent educational institutions, year-round balmy weather, and wonderful lifestyle.

Community Ratings
Name of Rating/Publication
No. 5 on list of Best Big Cities in Which to Live -- Money magazine, July 2006
No. 1 in 2006 Emerging Trends market ratings for investment and development -- Urban Land Institute, November 2005 
A 2005 Top Business Opportunity Metro -- Expansion Management magazine 
No. 1 biotech cluster in the U.S. -- the Milken Institute, June 2004 
Wireless capital of the world -- NewScientist.com, July 2004 
19th on Creativity Index by Richard Florida, author of The Rise of the Creative Class 
If there is an authentic biotech cluster anywhere in the world, this is it -- The Economist, March 2003 
16th among America´s Best Performing Cities -- the Milken Institute, November 2004 
Highest concentration of wireless employment in the country -- Fast Company magazine, January 2004 
Among America's top 10 most livable large cities -- Partners for Livable Communities, April 2004 
Best Place for Business and Careers, 2002 -- Forbes magazine 
6th in the nation as a location for technology companies to do business -- Business Facilities magazine 
Source: Respective groups/publications 


The birth place of California
From the time the land was claimed by Juan Rodriquez Cabrillo in 1542, for Spain, it has grown rich with history. This can be seen today in the 21 missions that were built beginning with The Mission San Diego Acala, which served as the base camp for the area´s military commanders. (www.sandiegohistory.org/collections/missions)

Population Trends
County  1990 2001 2002 2003 2004 2005 2006 2001-2006 Percent Change
San Diego  2,498,016 2,856,000 2,908,505 2,961,579 3,017,204 3,051,280 3,066,820 7.4%
                 
  2000 2001 2002 2003 2004 2005 2006  
Average Annual Net Migration  35,280 32,169 33,213 19,980 6,472 2,113 na  
Source: California Dept. of Finance, 2006

Racial and Ethnic Composition
Race/Ethnic Origin  2000   2006   2006 Percent
of Total
  2000-2006
Percent Change 
White  1,548,833   1,577,029   51.4%   1.8%
Asian/Pacific Islander  257,461   311,786   10.2%   21.1%
Black  154,487   163,766   5.3%   6.0%
American Indian  15,253   15,942   0.5%   4.5%
Hispanic  750,965   891,442   29.1%   18.7%
Other  86,834   106,855   3.5%   23.1%
Total  2,813,833   3,066,820   100.0%   9.0%
Source: San Diego Association of Governments, 2006
Age Distribution
Age   2000   2006   2006 Percent
of Total
  2000-2006
Percent Change 
Under 18 723,661   771,202   25.1%   6.6%
18 to 24  318,330   340,328   11.1%   6.9%
25 to 34  443,360   452,097   14.7%   2.0%
35 to 44  457,263   462,246   15.1%   1.1%
45 to 54  352,803   420,185   13.7%   19.1%
55 to 64  204,666   280,918   9.2%   37.3%
65 and older  313,750   339,844   11.1%   8.3%
Total  2,813,833   3,066,820   100.0%   9.0%
Median Age  33.2 Years    34.3 Years         
Source: San Diego Association of Governments, 2006


San Diego entices visitors and future residents alike with these historical landmarks as well as with the perfect climate and 70 miles of beaches.  Within its 4200 square miles, San Diego County has something for everyone´s interest ranging from the youthful ocean communities, the well-preserved nature trails, the mountains and old mining towns or the vastness and beauty of the deserts.

Climate

Precipitation (inches) 

Annual Average 

High 

Low 

 Rain 

10.3 inches 

20.9 inches 

3.4 inches 

 Snow 

Average Daily Temperatures 

Average 

High 

Low 

 January 

56 

66 

48 

 April 

60 

64 

55 

 July 

68 

72 

64 

 October 

64 

68 

60 

Winds 

 

 

 

 Prevailing Direction 

 

 

 

 Average Speed 

7.0 mph 

56 mph 

n/a 

Elevation (feet above sea level) 

Range: sea level to 6,533 feet 

Average: 13 feet 

 

Number of Sunny Days Per Year 

249 

 

 

Source: San Diego County, 2004; California Statistical Abstract, 2004; National Oceanic and Atmospheric Administration, 2004; U.S. Geological Survey, 2004. Notes: T = trace. Rainfall range is for the past 30 years. 

    

  
The city of San Diego is the most populated of the 18 incorporated cities in the county and is home to 1.3 million residents.  San Diego is thriving in culture and the arts.  Balboa Park (
www.balboapark.org), which is the largest urban cultural park in the US, hosts 15 museums, many art galleries, beautiful gardens, the Tony-award winning The Globe Theater as well as the world famous San Diego Zoo.  And if that´s not enough, there are hundreds of restaurants to chose from with every type of cuisine imaginable. (www.entertainment.signonsandiego.com/section/restaurants/)

    
One of the favorite pastimes of visitors and residents of San Diego is spending the day at the beach. (
www.sandiego.org/beaches/index.asp)  There are dozens of beaches that accommodate all types of recreation, relaxation or exploration.  You will find thousand of people riding bikes, running, rollerblading or just strolling along many of the miles of boardwalks by the beaches.  There are also an abundance of spots to rent kayaks, surfboards, diving/snorkeling equipment or sailboats.  Time spent at the beach doesn´t end when the day comes to an end.  San Diego is known to have some of the most beautiful sunsets in the world.

    
San Diego is also home to the San Diego Chargers football team (
www.chargers.com), the Padres baseball team (www.padres.com) and the Gulls hockey team (www.sandiegogulls.com).  These teams have very faithful followers and show the true spirit of San Diego.


Economic
Although San Diego is a wonderful place to have fun and unwind, there are also tremendous opportunities in many industries. The San Diego region continues to enjoy a diverse and vibrant economy. The local unemployment figure in June 2006 was 4.2 percent, lower than both the state of California´s 4.9 percent and the national rate of 4.8 percent. The region´s 2006 gross regional product is forecast to reach $161.1 billion, up 6.6 percent over 2005.  

San Diego is a national leader in the new, knowledge-based economy.  The most diversified high-tech economy in the nation, with hundreds of biotech, communications, software, Internet and information technology companies, San Diego's economic outlook continues to be the best in the world.

The San Diego region´s strong entrepreneurial spirit and high concentration of intellectual capital have fueled the growth of several technology industry clusters. The region boasts 171,868 high-tech jobs -? equating to more than 13% of all private sector jobs. 

Wage Rates by Occupations
    Standard
Occupational
Classification
(SOC) Code
  Average Hourly Wage
Category  Selected Occupations   25th
Percentile
50th
Percentile
(Median)
75th
Percentile
Professional   Accountant  13-2011   $21.33 $25.80 $32.54
  Electrical Engineer  17-2071   $31.26 $38.07 $47.80
  Management Analyst  13-1111   $26.79 $35.18 $46.22
  Computer Programmer  15-1021   $28.69 $37.12 $45.43
  Network and Computer
Systems Administrator 
15-1071   $25.22 $30.70 $37.57
Retail  Hospitality Clerk  43-4081   $8.36 $9.72 $11.06
  Retail Store Clerk  41-2031   $8.11 $9.60 $13.50
  Stock Room Clerk  43-5081   $8.42 $10.38 $13.54
Clerical  Accounting Clerk  43-7031   $13.31 $16.25 $19.80
  Customer Service
Representative 
43-4051   $11.55 $14.23 $17.68
  Data Entry Clerk  43-9021   $10.52 $12.74 $15.93
  Executive Secretary  43-6011   $15.89 $19.40 $23.63
  Receptionist  43-4171   $9.14 $11.22 $13.60
  Telemarketer  41-9041   $9.63 $12.31 $14.14
Unskilled  General Laborer  53-7062   $8.22 $9.49 $11.93
  Hand Packer  53-7064   $7.70 $8.34 $9.27
  Light Assembly  51-2099   $8.59 $10.45 $14.23
  Material Handler  53-7062   $8.22 $9.49 $11.93
  Refuse Collector  53-7081   $14.86 $16.61 $20.63
Semi-Skilled  Driver/Sales Worker  53-3031   $8.30 $17.54 $19.61
  Office Machine Operator,
except Computer  
43-9071   $10.85 $14.38 $16.51
Skilled  Machine Maintenance  49-9043   $13.00 $18.08 $23.34
  Machinist  51-4041   $14.84 $18.82 $22.76
  Tool and Die Maker  51-4111   $12.51 $15.93 $23.41
  Welder  51-4121   $12.68 $17.27 $21.33
Technical  Electronics Technician  17-3023   $19.86 $24.84 $32.48
  Medical/Laboratory
Technician 
29-2012   $12.37 $15.79 $20.04
  Network Systems Analyst  15-1081   $25.86 $32.54 $41.42
  Numerical Tool and
Process Control Programmer 
51-4012   $15.71 $19.10 $25.18
Source: California Employment Development Dept., 2006


Households and Income
Households 2000 2006 2000-2006 Change
Number of Households  994,677 1,067,846 7.4%
Median Household Income  $58,759 $64,737 10.2%
 
Income Distribution 2000 2005 2000-2005 Change
Under $25,000  21.5% 20.3% -1.2 Pts.
$25,000 - $49,999  26.8% 24.1% -2.7 Pts.
$50,000 - $74,999  19.9% 18.9% -1.0 Pts.
$75,000 - $99,999  12.7% 13.0% 0.3 Pts.
$100,000 - $149,000 11.5% 14.2% 2.7 Pts.
$150,000 or More  7.5% 9.4% 1.9 Pts.
Source: Households and median income -- San Diego Association of Governments, 2006; income distribution -- U.S. Census Bureau American Community Survey, 2005 (latest available). Dollar amounts in 2006 dollars. Percentages may not add to 100% due to rounding.

Cost of Living Ranking
Metro Area  Composite Grocery Housing Utilities Transportation Health
Care
Misc. Goods/
Services
San Diego  142.8 119.8 220.0 106.3 111.1 117.8 111.9
Austin  95.3 90.5 87.3 87.5 100.7 99.1 103.7
Boston  136.4 119.2 161.8 131.5 108.6 125.5 133.0
Phoenix  100.4 98.8 101.2 92.1 103.1 100.8 102.0
Raleigh  96.1 98.6 87.6 97.2 106.1 103.7 99.4
San Francisco  169.4 140.3 275.2 88.2 116.3 124.5 139.0
Seattle  115.3 111.9 133.7 95.3 109.6 122.7 108.4
Source: ACCRA Cost of Living Index, 2nd quarter 2006 (latest available to include San Diego County). 100 = national average. 


Dominating companies such as Qualcom, Scripps, Sharp, Calloway, Sony, Merck, Pfizer, Dow and Novartis came into San Diego to form partnerships with already established companies to bring about a rapid growth by providing financial freedom to develop new products.  The presence of these leading companies also helps to fuel the already deep desire for many students to choose one of the foremost schools in the country.

Higher Educational Resources -- 4-Year Institutions
Name of Institution  City  Enrollment   Majors include: 
San Diego State University  San Diego  32,693   Business administration; chemical physics; biochemistry; computer science; ecology; engineering; information technology; marketing; geography 
University of California,
San Diego 
La Jolla  25,938   Applied ocean science; bioinformatics; biophysics; biomedical sciences; bioengineering; cognitive science; computer science; environmental studies; materials science; space science and engineering; neurosciences; international relations 
National University  Throughout San Diego County  25,684*   Software engineering; environmental engineering; business administration; finance; science accountancy; wireless communications; management; global studies; technology management; electronic business; information systems; healthcare administration; industrial-organizational psychology; multimedia arts 
University of
San Diego 
San Diego  7,603*   Business administration; international business; international relations; global leadership; information technology; industrial and systems engineering; computer science; business economics; environmental science; mechanical engineering; physics 
California State University, San Marcos  San Marcos  7,502   Biological sciences; business administration; chemistry; computer science; economics; human development 
Point Loma
Nazarene
University 
San Diego  3,209*   Economic development; management information systems; industrial-organizational psychology; music business; child development; managerial and organizational communications; biochemistry; management information systems; engineering physics 
Alliant International University  San Diego  2,454*   International relations; business administration; information systems and technology; managment; industrial-organizational psychology; educational psychology 
Total    105,083    
Source: California Postsecondary Education Commission, 2006. Enrollments are for 2005 unless noted; *2004 -- latest available. 

The US Military in San Diego ranks first among all counties in U.S. for defense spending, making it one of the largest beneficiaries of federal defense dollars.    www.globalsecurity.org/military/facility/san_diego.htm

Military Bases & Installations
Base/Installation  Branch  City  Personnel 
Marine Corps Base Camp Pendleton  Marines  Oceanside  56,000
Naval Station San Diego  Navy  San Diego  48,000
Naval Air Station North Island  Navy  Coronado  17,510
Marine Corps Air Station Miramar  Marines  San Diego  10,500
Naval Amphibious Base Coronado  Navy  Coronado  5,000
Naval Base Point Loma  Navy  San Diego  4,385
Naval Medical Center San Diego  Navy  San Diego  3,072
Marine Corps Recruit Depot San Diego  Marines  San Diego  1,725
Space and Naval Weapons Systems Command (SPAWAR)  Navy  San Diego  689
Naval Weapons Station Fallbrook Navy  Fallbrook 365
Naval Outlying Landing Field Imperial Beach Navy Imperial Beach 50
Total     147,296
Source: San Diego Regional Economic Development Corp., 2005. Note: list represents 11 of 14 installations. 

    
San Diego is nicknamed "America´s Finest City".  Anyone who has visited or lives here will surely convey that with a big smile!